A lot of experts in the field of advertising and marketing are agreeing on the issue that in the nearest future, marketing through the SMS in national and international level overcome the business of advertising. All over the world marketing through this medium is growing fasten and is opening the new challenges for the marketers. Various companies are already doing this, with the growing number of cell phone users across the world, because of the smaller investment in advertising. The services that allow organizations to create a database of clients and send them SMS is a Bulk SMS, through this, messages can be sending to a huge amount of people in a shortest time.
Enterprises are promoting their businesses; alerts are scheduling for themselves and organizing the daily calendar for professional and personal events. When this service is launched by the enterprise in a bulk, it would cost them very small and deliver their message to the customers in a very fast way. Bulk SMS needs data base of the customers and by entering the contacts if them the desired information is send with a single click to anywhere in the world, but before doing this it is must for an enterprise to get permission from the customers that they want to get informed or not.
Now a day’s advertising through the SMS Services are spreading like a viruses disease, taking over the whole market of advertisement because when any desired SMS is send to a customer he also forwards this message to their friends and family, whom he think that he or she also wants this. It is the demand of every business that it should be advertised due to the highly competitive environment all across the market.
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